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Essays 481 - 510

A Comparison of IKEA and Furniture Brand International

homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Hospital Neonatal Intensive Care Unit and the Inclusion of a Child Life Therapist

adding a child life therapist for a neonatal intensive care unit (ICU). This person would be a trained therapist, with the sole pu...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

Present and Future of Boeing

In a paper consisting of eight pages Boeing's current position is assessed by way of a SWOT analysis of its strategic position bef...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

WebTV Opportunities

In five pages this paper presents a WebTV SWOT analysis. Eight sources are cited in the bibliography....

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Analysis of Starbucks

In ten pages this examination of the Starbuck Corporation includes management, a SWOT analysis, financials, and marketing approach...

The concept of Global Supply Chain Management

This thoroughly researched paper looks at this topic using various perspectives. A brief investigation is ignited to further explo...

Possible Korean Connector Manufacturer Purchase Discussed

In seven pages this case study involves the possible purchase of a Korean company that manufactures electronics connectors with in...

Merger Between Chrysler and Daimler Benz

place have everything to do with management strategy, organizational characteristics, business processes and information systems -...

Case Study of Australia's Southcorp

In eighteen pages this paper presents SWOT and stakeholder analyses of Southcorp in a consideration of its position and current pe...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Case Study of Ryka

on the shoes and also may expect the regular mailing that they send out to over 4,000 fitness professionals up to six times a year...

eCommerce and Global Business

In ten pages this paper examines the connection between ecommerce and international business with various topics discussed and a g...

Harley Davidson's Information Technology and HR

In eleven pages this paper examines Harley Davidson in SWOT analyses of its Information Technology and Human Resources systems. S...

Case Study on UK Retailer European Expansion

In eight pages this paper examines a retailer in the United Kingdom's desire for continental expansion and discusses such relevant...

Case Study of KFC

In five pages the current position of Kentucky Fried Chicken is considered in this case study that includes a SWOT analysis and fu...

Analysis of a Prospective Flight School Business

In eleven pages this paper discusses the aviation industry and includes a SWOT analysis with the focus being starting a new flight...

Overview of Rollerblade Inc.

In six pages this paper examines Rollerblade Inc. in a consideration that includes the 4 Ps and a SWOT analysis. Seven sources ar...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Overview of Ericsson Inc.

In five pages this Swedish telecommunications manufacturer is examined in a comprehensive overview that includes a SWOT analysis a...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Internet Grocery Shopping

In 6 pages a SWOT analysis of Homegrocer.com is presented. There are 6 sources cited in the bibliography....

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Overview of Harrah's

In twenty pages Harrah's Entertainment Inc. is analyzed in a determination of what its future direction might be and includes BCG ...