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Essays 421 - 450

Body Shop Evaluation

The Body Shop was founded by Anita Roddick, a pioneer in natural cosmetics and has generally supported social and environmental ca...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Costa Rica Goodyear Manufacturing Facility Establishment

In fourteen pages this paper discusses Goodyear corporate expansion in Costa Rica in a consideration of cost assessments and a SWO...

Analysis of Jeff Bezos' Amazon.com

(Hoovers, 2001). Bezos describes the birth of Amazon.com. As Bezos was working on Wall Street, he saw that Web usage was growin...

Harley Davidson's Information Technology and HR

In eleven pages this paper examines Harley Davidson in SWOT analyses of its Information Technology and Human Resources systems. S...

eCommerce and Global Business

In ten pages this paper examines the connection between ecommerce and international business with various topics discussed and a g...

Case Study of Australia's Southcorp

In eighteen pages this paper presents SWOT and stakeholder analyses of Southcorp in a consideration of its position and current pe...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Case Study of Honda Motor Company

In nine pages this case study examination of Honda includes stakeholder expectations, Porter's competitive advantages, financial s...

Acer Computers and Possible Canadian Manufacturing Expansion

In a paper consisting of seven pages the proposal of Acer expanding manufacturing to a Canadian site is considered along with proj...

Case Study of KFC

In five pages the current position of Kentucky Fried Chicken is considered in this case study that includes a SWOT analysis and fu...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

WebTV Opportunities

In five pages this paper presents a WebTV SWOT analysis. Eight sources are cited in the bibliography....

Analysis of a Prospective Flight School Business

In eleven pages this paper discusses the aviation industry and includes a SWOT analysis with the focus being starting a new flight...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Washington Mutual and Banking Sector Changes

In five pages the U.S. banking sector is examined in terms of recent changes with the focus of how this has impacted Washington Mu...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Generating a Profit Through Internet Retailing

In five pages this paper considers a case study of Woolworth's, an important Australian food retailer, in terms of generating grea...

Case Study of the Sharp Corporation

making strategy as opposed to the new paradigms other Japanese companies had been using. Rather than going to the new mode where p...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Financial Case Study of Microsoft

In ten pages this paper applies a SWOT analysis to Microsoft's position in this assessment of financial performance. Four sources...

Istanbul's Tourism Characteristics

In forty one pages this literature review of Istanbul as a tourist destination is discussed with a SWOT analysis included. Twenty...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...