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Essays 211 - 240

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Origins of Crime Detection and the Murder Case that Launched Forensic Science by Colin Beavan

The Development of Modern Forensics This book review features The Origins of Crime Detection and the Murder Case that Launched Fo...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Frigidaire and the Front-Loader Dilemma

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

American Indian College

Two American Indian scholars, David, Risling, Jr. and Dr. Jack Forbes wanted to establish D-Q University that was designed especia...

AN ANALYSIS OF HARVARD BUSINESS CASE "REVERSING THE AMD FUSION LAUNCH"

This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The ...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

Expanding Healthy Beverage Company

This beverage company uses only certified organically grown fruits and vegetables in its beverage. It now wants to expand globally...

Teenage Substance Abuse Treatment

Most programs intended to stop teenagers from using and abusing substances fail because the teenager does not want to be there and...

Lower Risks Savey Money Hiring

Transportation Solutions Company was at a place where they needed to hire temporary staff members. They already had a pool of tale...

Case Narrative Summary

This essay discusses a client who wants to receive rehabilitative services in training as a secretary. The essay includes all need...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Apple After the iPad

other MP3 player. As the iPod aided the Apple image and increased Apple brand awareness and positive associations the iPod sale...

Is It Ever Okay to Discriminate

society and especially, regions in the country where the consumers will make it impossible for certain people to succeed. These pe...

NBA Bullets vs Heat in 1996

Howard by Brubaker and Asher. Main Issues * Rileys oral statement to Mourning that he would be the highest paid player on the team...

Britain’s Ideal: A Weakened Post World War I Germany

The writer examines whether or not Britain wanted Germany weakened and submissive after World War I. There are two sources listed ...

LAUNCHING THE IPAD IN CHINA - A STRATEGIC ANALYSIS

what Apple Inc. will need to watch out for. PEST Political. Though China has opened up its country and welcomed foreign di...

Athletes, Academics and the Failure Rate

their image of dummies who are terrible academically but are passed by their professors because the team needs them, are in fact l...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

Motivating and Keeping Staff when Expanding into China

of strategic human resource management would be used in order to align the remuneration with the organizational goals. Schuler (19...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

The Philippines as a Destination for a Property Business

take a more practical approach, identifying the staff requirements for the expansion, considering the key positions that need to b...

John Ortberg's Philosophy

simplest gift of God" (Ortberg 67). In other words, celebration is when we stop to appreciate Gods wondrous gift of life, such as ...

Identifying the Stakeholders and Potential Compromises for a Development Dispute

undertaking a financial transaction with the firm undertaking the development. The residents seeking property in the area may supp...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...