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Essays 151 - 180

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

Psychological Test Sales and Internet Auctions: Ethical Considerations for Dealing With Obsolete or Unwanted Test Materials

the use of psychological assessment techniques by unqualified persons and should themselves not base clinical decisions on obsolet...

Benchmarking Paper

and they were publicly welcomes into the company and they retained the same level of benefits, in some cases where the benefits we...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Backgroaund and Analysis of Dell Computer

ethical measures, that are not included in the accounts. If we want to assess Dell and its financial performance a brief ov...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Strategic Issues of DaimlerChrysler

announced its target operating profit for 2002 was $5 billion (Business Week Online, 2002). In February 2002, the company announce...

Case Study of Goodyear

number one manufacturer is Michelin, with 15,000 outlets in the US, and their follower in third place is Firestone that has retail...

Career in Pharmaceutical Sales

just came on the market. This paper will demonstrate that this difficult career can be rewarding as it provides a worthwhile livin...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Australian Land Law; Enforceability of an Easement Not Created by Deed

the characteristics that are required for an easement to exist. There are four accepted characteristics which are laid down in the...

The Problems of Football Clubs and How to Increase Revenues Through Ticket Sales; A Research Proposal

This means that it is important for football clubs to understand the way they can make money and how their financial situation cou...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Merck; The Influence of Technology

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

Cerner Corporation - Training Analysis

the paper provides an approximate cost per participant and an evaluation method to determine its effectiveness. Part I: The Cerne...

CHRYSLER, CERBERUS AND THE FUTURE

This 15-page paper focuses on Chrysler's recent sale to Cerberus. The paper presents a SPACI and SWOT analysis, suggesting some st...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Call and Put Options

the amount of goods will be in standard amounts and the delivery terms will be identical throughout all the contracts (Grossman, 1...

Morgan’s Home v. Martucci, et al

this sales force sign this agreement, Morgan was protecting this valuable asset. This agreement explicitly stated that the employe...

Moylan v. Estes

brought together. Procedural History: This case came to the appellant court on appeal to a lower courts decision in favor of the...

FOOD OPERATIONS AND BEVERAGE IMPORTANCE

little more for premium drinks (Nations Restaurant News, 2000). This is the case for alcoholic drinks, but it can also apply to so...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

The Internet and The Perfect Tender Rule

are not responsible if the television does not perform. After all, the product being sold is something more than a steel box. It i...

Investment Questions

participants leads to a situation where, at any point in time, actual prices of individual securities already reflect the effects ...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...