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Essays 361 - 390

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

A Comparison of the Reuters Group PLC and Bloomberg L.P.

in London by Paul Julius Reuter (Reuters, About, 2004). Reuter used the new invention, the Calais-Dover cable, to transmit stock q...

Camelot UK's Lottery Marketing Plan

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

Position Paper on the Ethics of Organ Sales by Living Donors

vendors: the exploited poor, who need to be protected against the greedy rich. However, the vendors are themselves anxious to sell...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Francis De Sales, Martin Luther, and Erasmus

the option of acting differently. Furthermore, early Christians argued that God, who is completely good, cannot be held responsibl...

Supply and Demand Business Economics Illustration

in sales, J.D. Power has estimated that the full size trucks it will fall from sales of 786,000 in 2002 to 700,000. There is disa...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

U.S. Prohibition Movement from 1920 to 1933

per centum or more of alcohol by volume which are fit for use for beverage purposes" (Volstead Act of 1919, 1997, p. 1). Furtherm...

Are Successful Salesmen Equally Successful in Sales Management?

be seen (Richter, 1995). The question then arises, which is the best sales person to promote. The top sales person may be the pr...

Global Trade and ICOTERMS

on board (fob) or cast, insurance and freight (Biederman, 2000). Other terms included are EXW (Ex works), CPT (Carriage Paid To) a...

Career as a Car Dealership Sales Manager

ads dont necessarily give much of an idea about the benefits of this career, most of them do list duties and necessary job skills....

Tax Comparison Between Louisiana and Georgia

fair market value. This means a property worth $125,000 is $50,000,. The amount payable will then be reduced by the $2,000 exempti...

Ancient Rome and Sales Contracts

Whatever their form, however, they fall into one very specific category of law. Drake (1904) provides clarification of this categ...

Sales Budget Forecasting

provide an accurate and timely forecast to senior management (Cohen, 1996). Basically, in the bottom-up approach, information is k...

Article Review on the Trends in Sales Management

Horizontal marketplaces are those that "allow organizations across industry lines to procure goods and service," such as office su...

Lockheed's Bribing of the Japanese Government

without being asked, in order to facilitate a transaction (with that "something of value" referring to money). There is no coercio...

Sales and Technology

amount of information that is required for them to function effectively (Colombo, 1994). Computer applications can be used to crea...

Canadian Marketing of Guard Soap

Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Financial Comparative Analysis of HCA Inc. and Tenet Healthcare Corp.

birth though to death with general and acute facilities as well as specialised facilities such as cardiology, oncology, orthopaedi...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

United Kingdom Supermarkets and Segmentation Significance

run down neighbourhood where money was limited, Likewise Kwik Save or Lidl have a brand that gives the impression of budget brands...

UK Consumer Protection

could be expected to have find the fault (Rose, 2003, Card et al, 1998). It is worth noting that where there is no examination thi...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...