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Essays 481 - 510

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

Popular Culture of 1950s America

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

Marketing Through Stories: A Comparison of Buttery Spreads

of sorts that makes doing so truly challenging. There are candy aisles, colorful high sugared cereal boxes, and high fat gourmet i...

The Silk Road

Inc. 1-800-90-WRITE No Portion of this Document may be Reprinted without Proper Attribution to The Paper Store as a Source. TRAV...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

Gender Constructs in Advertising

as a potent tool to construct a certain kind of social reality and perpetuate certain stereotypes based on the contrived social re...

Gender Stereotyping in Advertising

markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...

California Law and Medical Practice

in the documents. The period of time that Dr. Sanders has to respond to the lawsuit is based on the method of service, and so can...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Using the Determinants of Demand to Make Strategic Business Decisions

Knowing the elasticity will give the bar manager a strong indication of the effect a price change2 may have. In calculating the i...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Predicting the Advertising Budget for Blues, Inc.

simply says that its important to choose the right variable, and to review their relationship with the advertising budget. The thr...

Influences on Supply and Demand

There are many ways fo cionsideitn this, one is with the use fo a demand equiaion. There are many aspects that can be placed into ...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

The Misuse of Psychology

1879, closely followed by the Johns Hopkins University in the US in 1883. in 1890 James Cattell developed psychological tests, dev...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

Analysis of Diesel Jeans’ Print Advertising

women with price tags of more than $100 a pair (Davies 172). They focus upon people, scenes, and situations from around the world...

Media's Responsibility for the Obesity Epidemic

would work to resolve the problem and in fact, some people report that religious activity has helped them lose weight. The author ...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

Creative Job Hunting

local area. Those individuals purchasing the homes and public buildings are those with the financial means not only to purchase t...

Erikson on Advertising

of age" (Stages of Social-Emotional Development, n.d.) and requires that the child begin learning about autonomy. The purpose of ...

Questions About Internet Advertising Answered

receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...

Accountability of Government

regard and no one should really be surprised as to what comes from the government. At the same time, this piece attempts to explai...

Sex in Advertising and the Problems It Represents

on television commercials. In essence, this is a serious problem wherein when sexuality is presented, obviously or subtly, on a co...