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Essays 601 - 630

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

Violent Video Games: Who Takes Responsibility

This 4 page paper gives an answer to the question of who is responsible for violent video games. This paper includes the Supreme C...

Selecting Sales to Sell Fiber Optics

In this essay, the writer provides the key points of a case study that involves hiring a new sales manager to sell the company's l...

It's Popcorn Time Marketing Plan and Recommendations

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

A Discussion of BMW

2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairma...

Colombia and the Marketing of Computers

There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Thou...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

Research Review on eCommerce and Losses of Sales Taxes

the lower incomes, are going to be those that are paying the most in sales tax due to the lack of access to this channel. The re...

Acme Sales Finance

Here, she gives some insight into her current role and the form that leadership takes in managing Acmes financial affairs. The Int...

Real Estate and Sales Promotions

percentage for a home that might otherwise not have sold. Typically, agents draw three percent from the sale of a home they have ...

US Cities Prohibition of Alcohol Sales as 'Unconstitutional'

Increasingly, cities within otherwise "wet" areas seek to prohibit the sale and use of alcohol within specific areas of these citi...

Sixteenth Century Art Marketing

sort of introduction. While an artist could paint portraits, murals or landscapes, or sculpt busts, figures or funeral statuary, t...

Bank Analysis Regarding ROE and ROA Differences

In ten pages SunTrust Bank and a sample bank that is unidentified are used to analyze ROA and ROE differences with DuPont Indentit...

Future Services and Sales Demand Forecasting

accurate sales forecast is important to the company, forecasting retail sales should be approached much more simply than forecasti...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Covenants, Leases, and Property Sale

In six pages this student submitted case study on land law involves a property sale that includes such topics as leases, covenants...

Dixon's Group and Marketing Methodology

correlational, quasi-experimental and experimental (Curwin and Slater, 2001). Qualitative research is narrower and more co...

Sales and the Managerial Grid Developed by Blake and Mouton

sales person who works only for commission is much more motivated to sell houses than is someone who is working at a store where t...

Pecos Printers Pricing

175 175 175 Selling & Admin expenses Fixed (total) Variable (per unit) 30 30 30 Total variable costs...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Demand Forecasting

Three-Day Moving Average Figure 2. Three-Day Moving Average Day Number Day Number 1 N/A 8 159.33 2 N/A 9 176.33 3 163.67 10 171.6...

The International Sale of Goods and an Application of The United Nations Convention On Contracts

anyway, unless there is a specific opt out clause. This needs to be very specific and name the convention rather than only state i...

Overview of the Merger Between IBM and Lenovo

The sharp decline in sales was expected following the turn of the new century as many businesses rushed to replace aging PCs with ...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...