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Essays 481 - 510

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Consieration of Eastman Kodak

the level at which direct costs account take up revenue. The current gross profit margin is 39.4% (Morning Star, 2003), this compa...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Asian Market and the Entrance of Mary Kay Cosmetics

had less to spend on cosmetics; potential customers in Japan had more than anyone. Chinas growth was uneven but dramatic, bringin...

EU and UK Law Applied to Case Study Involving Faulty Goods' Sale and Pregnancy Discrimination

In a paper consisting of twelve pages and three parts EU and UK law applications are examined in terms of territorial arrangements...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Position Paper on the Ethics of Organ Sales by Living Donors

vendors: the exploited poor, who need to be protected against the greedy rich. However, the vendors are themselves anxious to sell...

Soccer Club Performance and the Effects of Economic Factors

may also help with the determination of which goods the club should sell and how. The need to understand this from the fans perspe...

Pfizer and Merck Financial Comparison

A quick comparison of the financials shows some interesting differences between these two companies. Sales of Merck were noticeabl...

How Mass Customization Could Benefit Harley-Davidson

BMW X-5 sport utility vehicles" (2001, PG). Another issue is that for the next several years to come, the ever-worsening economy ...

Career in Pharmaceutical Sales

just came on the market. This paper will demonstrate that this difficult career can be rewarding as it provides a worthwhile livin...

Backgroaund and Analysis of Dell Computer

ethical measures, that are not included in the accounts. If we want to assess Dell and its financial performance a brief ov...

Case Study of Goodyear

number one manufacturer is Michelin, with 15,000 outlets in the US, and their follower in third place is Firestone that has retail...

Coca Cola Out of the Slump

Smith, 2001). The finished beverages that bear the brand name of Coca-Cola are sold in more than 200 countries and, in fact, in th...

Total Quality Management and James W. Cortada's Explanation

cultures, one must first understand the classification of culture and leadership. Cortada emphasizes several issues when assessin...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Case Study of a CIF Contract

jurisdictions (White and Bradgate, 1993). In general terms there are two main contract, fob and cif. In both of these types of...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Building Life Cycle

to assess the progress and staged payments will take place, these may then filter though. In the building trade is often occurs th...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Strategic Issues of DaimlerChrysler

announced its target operating profit for 2002 was $5 billion (Business Week Online, 2002). In February 2002, the company announce...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Literature Review and Contemporary Business Sales Strategies

come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...

Camelot UK's Lottery Marketing Plan

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...