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Essays 541 - 570

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Organizational Issues for a Financial Services Firm

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Forecasting Stock Needs using Statistics

the same general trend will be seen, this is usually performed using the ordinary least squares (OLS) method (McCullagh and Nelder...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Assessing a Breach of Contract Case from the Jury Perspective

bank? This means assessing whether nor not the bank were intending to create a contract. The bank are claiming that this was not t...

The Remuneration Packages of Sales Representatives in Two Companies

Two companies which employee outside sales representatives identified, the remuneration packages are outlined and compared and dis...

Improving the Operational Aspects of AXA

The writer looks at the way AXA operated and identifies the after sales service area as having room for improvement and then sugge...

Economics Questions on Price, Supply and Demand and Elasticity

axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...

The Problems of the Tickets for the World Cup

epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...

DIRECT VS. INDIRECT SALES OPERATIONS

of an indirect sales operation for the biotech company are that it can rely on intermediaries in the United States and Asia that a...

STRUCTURAL ENGINEERING AND THE OUTSIDE SALES FORCE

why many companies decide to outsource various activities in addition to sales. A recent report, however, demonstrates tha...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

The Challenges of Integrating a Point of Sale System

screens that can, on first glance, appear a bit intimidating. One of the reasons companies decide to go with new technology is t...

Preparing Getwell’s Budget

The writer uses data provided by the student concerning the operations of investment plans by a company to prepare a budget, calcu...

INTERCLEAN, EMPLOYEES AND CAREER DEVELOPMENT

to "identify work activities, tasks and responsibilities . . . and working conditions to perform the job (Job Analysis Methods, 20...

Assessment and Strategy Recommendation for Lululemon Athletica

Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...

1979's Sale of Goods Act and British Law

Goods Act 1979 requires goods sold by traders to be of satisfactory quality" (Anonymous Representation in the United Kingdom, 2002...

Roles of Women in Albert Camus' Les Justes and Jean Paul Sartre's Les Mains Sales

he must assassinate Hoederer. Hoederer is a admirable Communist leader whom Hugo likes and respects for his political ideas. Hugo ...