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Essays 211 - 240

Predicting Company Profits Economic Model Development

In six pages predicting a company's profits through a regression model development that cross references assets and sales is discu...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

B2B and B2C Electronic Commerce

In six pages business to commerce and business to business types of electronic commerce are discussed with sales data and manageme...

Personal Selling and the Impersonal Sales Evolution

In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet gro...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Russia Sales and IBM

In six pages this paper answers questions having to do with IBM's sale of a super computer and 16 computer work stations to a nucl...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Legalization of Marijuana for Medical Purposes

In six pages this paper supports the legalization of marijuana sale by prescription in the U.S. for serious medical conditions wit...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Overview of Effective Sales Presentations

In thirty pages this paper considers sales presentations and whether or not developing interpersonal relationships can assist or d...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Excise Taxes and Tobacco Use and Sales Reduction

In ten pages this paper considers how excise tax implementation can result in the reduction in the use and sales of tobacco. Thre...

Toronto Prospective Store Location for Home Depot

In six pages Home Depot's considerations for a new Toronto store are discussed in terms of demographics, impact on the sales of it...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Demand Forecasting

Three-Day Moving Average Figure 2. Three-Day Moving Average Day Number Day Number 1 N/A 8 159.33 2 N/A 9 176.33 3 163.67 10 171.6...

A Discussion of BMW

2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairma...

Colombia and the Marketing of Computers

There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Thou...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

Research Review on eCommerce and Losses of Sales Taxes

the lower incomes, are going to be those that are paying the most in sales tax due to the lack of access to this channel. The re...

Future Services and Sales Demand Forecasting

accurate sales forecast is important to the company, forecasting retail sales should be approached much more simply than forecasti...

Two Accounting Exercises

companys products that are kept separate for administrative purposes. District sales managers have the real power in formul...

Profitability and the Case Project of the Rock of Ages Company

Rock of Ages first business was that of providing granite block for the construction industry, but that was too cyclical for prese...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Two Data Sets Assessed

top and five at the bottom, we have a sample that looks more like the large retail store reps. This adjusted sample of athletic st...

Real Estate and Sales Promotions

percentage for a home that might otherwise not have sold. Typically, agents draw three percent from the sale of a home they have ...

Sixteenth Century Art Marketing

sort of introduction. While an artist could paint portraits, murals or landscapes, or sculpt busts, figures or funeral statuary, t...

Bank Analysis Regarding ROE and ROA Differences

In ten pages SunTrust Bank and a sample bank that is unidentified are used to analyze ROA and ROE differences with DuPont Indentit...