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Essays 151 - 180

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

A Plan For Diversity

how to implement an effective diversity plan. Implementing Diversity in the Workplace According to the 2010 census, the racial ...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

The CostCo Business Model and Performance

places it in stiff competition with firms such as Sams Club, owned by Wal-Mart. In addition to this there are also Costco Business...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Analysis of Dell

The writer examines the position of debt in 2010, looking at the competitive advantages that they have been able to retain, the wa...

The Corporate Culture at Google

feature of limited resources, it has become a feature of the culture that encourages and facilitates team work with the ability to...

Compare Culture Three Automotive Companies

Corporate cultures have been identified as competitive advantages and this paper briefly explains the culture at three auto compan...

The Use of ICT in Corporations

One of the operations that we know gives a company a competitive advantage is a well-managed supply chain. Along the lines of corp...

The Latest Ways to Analyze Business Data

It is very hard for a business to gain a lasting analytics competitive advantage yet some companies have done just that, such as W...

Competitive analysis of Starbucks, Walmart and Southwest Airlines

The writer prevents presents a brief analysis of the three different companies, looking at the external and internal influences th...

How to Develop Strategy

Porter’s five forces of competitive advantage and using them to develop strategy is as applicable today as it was when he wrote th...

9 Cases for Business

The writer answers questions on a set of 9 short business cases dealing with a range fo strategic and management issues. Cases in...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

The Attraction of Environmentally Sustainable Commercial Policies - The Case of Bahrain

for new equipment, manufacturing techniques and goods as well as general behavioural patterns. There are a number of tools or f...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Business Theory and Models in a Reflective Learning Document

to make sure there is a solid foundation for any information used. Triangulation is a methodology often used in research to ensure...

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

Case Study of Guajilote Cooperative

to use a resource that is increasing in value. There are few supplies of mahogany due to its rarity. This is a legitimate source t...

'Local' Global Organization Shell Oil

are continually learning how to learn together" (p. 3). The five disciplines he identifies are those which are the building block...