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Essays 181 - 210

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Societal and Organizational PR Functions

the intended function. Employee relations have an organization function and can mean the difference in a productive or an unprodu...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Ethics in Public Relations

is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

Websites of Selvage and Lee, Ruder Finn and Manning, and Burson Marsteller and Public Relations Activities

the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Information: Determining Value And Accuracy

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Critical Thinking Case Study

treatment. Other interpretations concern the DNR as nurses are not respecting the wishes of patients. One can see that the nurses,...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Keeping Art In Public Schools

COUPLING Art can help students achieve at a higher level by encouraging them to stretch their minds beyond conventional sta...

Haas Dyson/Writing Superheroes

to explaining how children make use of semiotic resources is how this body of research relates the purposes played by oral languag...

Motivation at Starbucks

the lower order needs. Higher order needs are motivators such as the desire to belong, recognition, development and self actualiz...

The Contribution Of Motivation Theories To Understanding Work Place Behavior

the idea that man was motivated economically. The increased efficiency meant that Ford could produce in one day what had previousl...

Head Start and Home School Relations

In nine pages this paper examines a Head Start program that is home oriented in a consideration of short term beneficial student a...

2 Articles on the Effects of Family Function Upon Adolescence

In five pages 'The Relation of Family Functioning to Adolescent Psychological Well Being, School Adjustment, and Problem Behavior'...

Teacher/Parent Relations/Elementary School

know how strong or weak their child is in specific skills. At this point, both the principal and the administrator agree that pare...

What Is Strategic Human Resource Management?

advantage has been the result of its employee base, this may be due to the level of service provided, as seen in the company such ...

Australian Manufacutring and Workplace Employment Changes

In six pages the changes in Australia's manufacturing industry with regards to a softening of school of management human relations...

Leadership and Motivation

or under represented in the discussion of the model. The concept of scientific management is well known; Taylor used scie...