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Essays 151 - 180
and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...
1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...
specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...
in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...
gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...
In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...
In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...
In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...
In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...
to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...
In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...
In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...
In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...
In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...
segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...
In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...
In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...
In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...
In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...
In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...
In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...
The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...
In a paper consisting of six pages the major changes affecting the aviation industry since the 1970s most notably deregulation are...
In twenty pages this paper examines Microsoft's human resources in a consideration of management philosophy, involvement labor rel...
a decade ago most people did not own a computer, and many thought they never would. Today it seems as though more than half the po...
In twenty four pages this paper examines 21st century organizational management trends including discrimination and human relation...
will always be the case that one partner will dominate(otherwise there is no harmony) the personality coming out on top may tend t...
In six pages this paper discusses the relation of Internet technology and the role the government should play regarding the protec...