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Essays 691 - 720

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Strategic Use of Human Resource Management Practices

The writer looks at the way that HRM strategies and approaches may support and guide organizational strategy. This is considered b...

Strategic Evaluation and Recommendations for McDonalds

internationally, into Canada and Porto Rico and it was not until 1973 that the core Quarter Pounder burger was introduced. A year ...

How is Strategy Impacted by Institutional Factors?

Institutional factors have a significant impact on firms. This paper considers the way that different institutional factors will ...

How is Strategy Developed

How is strategy created in organizations? This question has led to numerous journal articles, research studies, and books. There a...

Health Care, Cost Control

This paper offers an overview of health care cost control strategies during the last 4 decades, and also strategies that might wor...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Employment Services Providers

This paper discusses the most common strategies used by Employment services providers when trying to find a job for a disabled per...

Effective Recruitment and Retention

This HRM paper is presented as a set of answers to questions posed by the student. The questions include recruitment strategies fo...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Strategies for Educating on Health Topics

In a paper of three pages, the writer looks at health care education strategies. Various strategies are explored in notes for a po...

Providing Healthcare in an Effective Manner- What Can be Learned from HIV Strategies

To deal with the HIV crisis many lesser and middle income countries had to develop innovative and cost effective strategies to de...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Strategies of Rhetoric

In a paper of three pages, the writer looks at rhetorical strategies. Effective strategies are highlighted by discussion question ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

The Success of KFC in China

making a total of four by the end of that year (Nations Restaurant News 20). Considering the very different political situation du...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

How Can A Football Club Increase Ticket Sales?

to the Co-Operative bank. It is not a problem isolated to the UK, this is being seen internationally, from Italy to the US differe...

Eli Lilly in Europe

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...

McDonalds SWOT and Strategy

model adopted by McDonalds may also be seen as a strength, 70% of all the restaurants are operated under a franchise, this means ...

Price Discrimination Strategies

as a proactive strategy to place competition to disadvantage of force them out of the market, or to compete in a aggressive manner...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Expansion Strategy for The Innovative Paint Co.

outlets, that the existing target market also goes shopping in other stores for paint,. As such the firm should also consider sell...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Enterprise Rent-A-Car And Costco Wholesale

at each company began their careers in very low positions at a store or location. Although the information provided does not dis...

Article Critique/Ann Ketch on Reading and Conversation

anecdotal evidence is very persuasive. She also draws on relevant literature to support her arguments. This discussion expands her...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...