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How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Opera, An Overview

This research paper discusses the purpose of opera and provides insight into its style, development and general characteristics. T...

Mahatma Gandhi, as Social Movement Leader

This research paper/essay offer an overview of the characteristics, strategies and rhetorical leadership of Gandhi. Five pages in ...

Comparing Three War Films

This essay presents the thesis that All Quiet on the Western Front (1930), Apocalypse Now (1979), and Saving Private Ryan (1999) s...

Leadership Qualities

The writer looks at the way the ideal qualities or characteristics of a leader may be assessed. The different approaches and asse...

Ethical Companies

others means considering other peoples feelings and interests. It means that the leader gives credence to the ideas of other peopl...

A Comparison, Novice vs. Expert

for an expert mentor, which are "being an authority in the field, an educator, a counselor, a sponsor, and having personal commitm...

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ...

Policymaking Security

This essay demonstrates that psychologists are learning how to interview potential terrorists more effectively. It also explains t...

The Leader as Servant

This essay discusses servant leadership, the constructs and characteristics are identified. The essay comments on boards and the s...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Globalization in the International Political Economy

on many developing areas so that they can be more included in the global economy, and where governance and agencies can play a rol...

ESSAYS ON REINFORCEMENT AND JOB DESIGN

decrease the probability of specific behaviors (Reinforcement Theory, 2009). Punishment is withholding something desirable (or put...

Successful Project Manager

needed to complete the project (Panjabikesan, 2009). * Organizational skills. All project require really good organizational skil...

19th Century Russia

older brother, Alexander I, died and his second brother, Grand Duke Constantine, refused the crown (Levykin, 1999). His first act ...

The Epic “Beowulf”

present Beowulf as a young hero, who is called upon by his fathers old friend King Hrothgar of Geatland, to defend his subjects ag...

Creativity And Mood: Research Review

linked to creativity through a common underlying style of thought. In particular in writers and poets, a focus on the self and one...

Strategic Human Resource Management

some good generalizations, Schuler (1992) defines it as "all those activities affecting the behavior of individuals in their effor...

Scott Cook/Colonial Encounters

in his conclusions, the "patterns of subjugation, resistance, readjustment and accommodation" that are evident in this period of h...

Egyptian Literature, Indus Valley, and Feudalism

that they were very connected as well. It is also important to note that any works which have survived the ages do not even begin ...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

Exchange Rate Management

band" * "Crawling peg" * "Rates within crawling bands" * "Managed float with no pre-announced exchange rate path" * "Independently...

MANAGERS AS POLITICIANS

paper that managers could be leaders. But managers also need to know how to play the game of politics. Lets examine the...

Potential Impact Of Greenhouse Gases: Combating The Problem In Monroe, MI And Toledo, OH

twenty-first century. Climate changes represent one of the top three biggest greenhouse-related health problems because of the wa...

HRM, Culture and the Multinational Corporation

The culture will embody the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be re...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Business Psychology

understood the message. The message sender can also observe in face-to-face interactions how the other person reacts and can offer...

How Does A Particular Intentional Mental State, Such As A Belief Or A Desire, Come To Have Its Particular Content?

To conjure a concept is to bring about thought; however, the question as to where and how that thought originated continues to be ...

The Suffering of Anorexia

In seven pages the eating disorder known as anorexia is interpreted as a kind of suffering in terms of its characteristics as a so...

Ideal Leader

In five pages this paper discusses the characteristics of the ideal leader in a consideration of how Odysseus and Moses embody the...