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Essays 121 - 150

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Achievement in Web-Based Courses

used This study utilized a participant group recruited from a co-educational public university located in the southeastern sectio...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Adolescence: Identity Formation

very pressure it places upon the youth. There is a tremendous burden for teens to perform within their respective peer groups, wh...

Palahniuk/Fight Club

267). In other words, scholarship points out that men today are faced with a plethora of conflicting societal messages. They are...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Emerson's Concept of Self in "Self-Reliance"

of the individual to that of equal to great philosophers, religious leaders and poets. His argument is that within the "self," tha...

Self-Assessment Management

and treatment programmes Qualifications: * Form 5 Graduate * City & Guilds Level 2 Diploma in Beauty Therapy Experience : * On-th...

A Research Proposal on Social Phobia

approaches: medications and psychotherapy. Cognitive behavioral therapy has shown the greatest promise. Among other elements, this...

Homeless & Mental Illness/A Vulnerable Population

necessary health-related behaviors" required for meeting "ones therapeutic self-care demand (needs)" (Hurst, et al 2005, p. 11). U...

Self-Realization and the Hero’s Quest in ‘Beowulf,’ ‘Sir Gawain and the Green Knight,’ and ‘Everyman’

the heros quest is self-realization, with the glory being more internal than external, the awakening of inner strength and self-kn...

"Who I Am Depends On The Situation And Time Of Day" - The Role Of Self-Esteem, Self-Efficacy And Impression Management In Constructing The Self

ability, there exists no division between ones inner and outer self, inasmuch as there is no need to display defense mechanisms. ...

Victorian Reading Habits: The Thrill of Transgression

"a castle, ruined or intact, haunted or not"; sinister ruins "which arouse a pleasing melancholy"; dungeons, catacombs, crypts and...

The Thrill of Transgression: “Frankenstein” and “Manfred”

is blasphemous. Also, and certainly unknown to himself, he is skittering along the knife edge between madness and sanity. He is a ...