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Essays 661 - 690

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

Internet Business Groceries to Go! and Marketing

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

The Major Shifts in Practices in Management Accounting

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Increased Profits for Internet Business

In twenty five pages the ways in which companies based on the World Wide Web are profitable are discussed in terms of globalizatio...

Mock Interviews Involving the Dual Labor Market

etc." How do supervisors and co-workers treat you? "They treat me just like any of the other workers, which is with respect ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Economic Forecasting and The New Millennium

This report addresses economic concerns around turn of the twenty-first century. The author contends that the world economy may e...

American Dream of Home Purchase

In five pages the American housing market is examined in terms of supply and demand, social effects, and narrowing the class based...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Handheld Notebooks and Palm Computers and Pen Based Input Technology

In six pages this paper discusses the technological implementation of pen based inputing and its market capabilities. Seven sourc...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...