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Essays 1951 - 1980

Sales Management Fictitious Case

This paper consists of six pages and analyzes a fictitious company that ponders whether or not the removal of salary caps so that ...

HealthSouth Rehabilitation Managerial Case Study

within its thirty-six markets (24 states) is reportedly similar HRC themselves. Differences are judged primarily on the quality o...

Fiscal Health of Healthy Existence Pty Ltd

In six pages this seller of beauty care and health products is diagnosed in terms of company fiscal health with a consideration of...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Training Considerations for American Managers in Mexico

This paper is a training manual that provides an outline of procedures and techniques as they exist in a fictional company based i...

Applying 'Tao te Ching' by Lao Tzu and The Prince by Niccolo Machiavelli to Business Operations

In two pages this paper assesses which of these theories would be most successful in terms of company operations. Two sources are...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

Qwik Paint and Body Centers Case Study Analysis

Additionally, the President and CEO of Qwik Paint, Ricardo de la Monte, appears to have taken the decline of his company in a very...

An Analysis of BBC Brown Boveri

Current trends which have an impact on this Swiss company is considered. Much of the information relayed is historic and Porter's ...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Investment and Financial Information for Delta Air Lines

In five pages Delta's company performance during the quarter ending September of 1998 is assessed in terms of financial examinatio...

Andersen Consulting Structure and Management

In eleven pages this paper considers the structure and management of the successful consultancy company, Andersen Consulting. Fou...

Management Case Study of Harley Davidson

In eight pages this case study of Harley Davidson focuses upon quality management efforts to resurrect the company beginning in th...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Sprint vs. ATandT

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

An Examination of American Management Systems

This paper considers the company and its consulting project problems especially as they pertain to European contracts. There are ...

DuPont's Investment Potential and Leadership

In twenty pages this paper examines DuPont's present and future need for effective leadership and also discusses the investment po...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Just In Time and Inventory Control Systems

In ten pages this essay considers the radical impact of Just In Time control systems and their contemporaries on the conduct of bu...

Analysis of Logistics Management

In fifteen pages company importance of product logistics management is analyzed. Eight sources are cited in the bibliography....

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...