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Shipper v. Levitt & Sons, Inc. Court Case

In four pages this law case presents a hypothetical decision involving the negligence liability of a house builder and developer a...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Salting as Defined and Practiced

treated as employees at the companies for which they had applied (Baskin PG). Other courts were split on the issue and so the Supr...

The ADA, Two Supreme Court Cases

This research paper pertains to 2 Supreme Court cases involved the provisions of the the Americans with Disabilities Act (ADA) of ...

A Case of Trademark Confusion

properly! The development of trademark law was based on the desire to protect the interests of companies and to allow for distinc...

Albert's Beach Find

he is the rightful owner of the trunk and its contents. A local antiques dealer recognizes the maker of the items, a local...

Case Study of Ben and Jerry's Analyzed

activism. Some see this as hypocritical as the firm has taken advantage of the marketplace. Yet, when all is said and done, its co...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

FREAKECONOMICS: A REVIEW

everything can be connected with microeconomics 101, namely, the choices that an individual makes to better his/her utility. ...

Analysis of Main Line v. Basinger Court Case

value, Sherilyn Fenn, a B-movie actress who had starred in David Lynchs television series Twin Peaks (Thompson, 1992). As a resul...

llegality of Assisted Suicide in Regards to the 14th Amendment

This 5 page paper provides an overview of a case where physicians were sued for assisting terminal patients with suicide and were ...

Moylan v. Estes

brought together. Procedural History: This case came to the appellant court on appeal to a lower courts decision in favor of the...

Hendrick Hudson v. Rowley (1982)

the States must fulfill in order to receive federal funds under the Education of the Handicapped Act (subsequently referred as "th...

Ferrill v Parker Group

Ferrill only the compensatory damages of $500 (Findlaw, 2007). This is considered just? The woman was hired on a temporary basis t...

US Supreme Court Case of Youngstown Sheet and Tube Co. v. Sawyer

The Court issued a divided opinion, striking down the seizure order. The decision was 6-3, but 3 of the 6 justices wrote concurri...

The Case of Campagnola V. Mulholland, Minion & Roe and Its’ Relevance Within The Legal System

included the presence of the contingency fee; that the firm would receive one third of any money recovered to compensate her for h...

Review of 2 Alaska Employment Law Cases

he would have been stopped. The issue of the status of Milos at the time of the accident is relevant for the way in which compensa...

“Benjamin v. Lindner Aviation, Inc.”

came forward to claim the money with the prescribed time (a year), and at that point, Benjamin filed "this declaratory judgment ag...

Criminal Profitability at the Victim's Expense

In eight pages victims rights and restricting a criminal from profiting off of crime and victimization is discussed in a considera...

Morse et. al. v Frederick: An Analysis

not been violated but the Ninth Circuit Court reversed that decision. Although that reversal accepted the argument that the event...

The Supreme Court by Jeffrey Toobin

This essay describes three Supreme Court cases, Bowers v. Hardwick, Lawrence v. Texas, and Bush v. Gore, which are described by To...

Globalization, Standardization, and Theodore Levitt

for decades; Tom Peters and John Kao have supported the precepts of creativity. John Kao is certain that it is necessary to...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Outlining a House of Lords' Appeal

In six pages a case that failed to launch a successful appeal, the 1987 Chapman & Another v CPS Computer Group PLC case, is ar...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Arthur Levitt's The Numbers Game

may wish to mislead. There has been concern for a number of years regarding the way that earnings are reported. The Chairman of ...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Making a Reparations Case

things are different. Africans were seized from their homes in Africa and brought to the United States for profit. The motive was ...

Goss v. Lopez, 419 U.S. 565 Brief

In two pages this Supreme Court case involving a case brought against a school board in Southern Ohio by students that were suspen...