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Essays 31 - 60

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Addressing Poverty And Disease (HIV/AIDS) Problems In South Africa

importance in the fight against AIDS/HIV by utilizing the force inherent to their extended reach into the population. "Journalist...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

China's Entry into Africa

many of the trade barriers lifted and restrictions relaxed, for trade and good going into and coming out of China (Thompson, 2007)...

Kurtz in Conrad’s Heart of Darkness

central point of the narrative. The company accountant is the first character to refer to Kurtz and he tells Marlow that Kurtz i...

Infant Mortality

account for there reversal in the infant mortality rates seen since the 1980s. This paper will look at the patterns and trend in...

Overview of the 'New South Africa'

comparison of the two works, illustrating what one can learn of South Africa through having two different sources of information, ...

The Socioeconomic and Cultural Impacts of Apartheid in Africa

that was operative in the time of the lynchings during the 1800s and 1900s. Rather than seeing a group mentality or a societal ...

The Western Influence on the Countries of Africa Africa

6 pages and no sources. This paper considers the nature of western influences on the countries of Africa. Specifically, this pap...

The Change in Africa's Dependence on Europe

9 pages and 7 sources. This paper considers the transformation of Africa in recent decades, including the emerging view of Africa...

South Africa and Independence

as the people of South Africa seek to bring about a more equitable sharing of political power and wealth within their country. O...

A Son of Africa

thumbscrews" (California Newsreels). This particular film is clearly a film that is aimed at bringing light to the past, to the ...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Disaster Planning and Response

The writer reviews the document “Dimensions of Crisis Impacts: Humanitarian Needs by 2015” and considers some of the potential pro...

Strikes In the Agricultural Sector in South Africa

The writer looks at the strikes which took place South Africa by the farmer workers in 2012 and 2013, the result of those strikes...

Slavery in Cape Colony, Before and After 1815

This research paper provides a comprehensive overview of slavery in Cape Colony, South Africa, both before and after 1815, which i...

Europe and Africa Trade

one can grow or create, the idea of acquiring other objects, garments or foods is rather odd. Sustainable societies did exist prio...

Analyzing the Society Division of Labor According to Emile Durkheim

In twelve pages Durkheim's text The Division of Labor in Society is examined within the context to lynchings in the American South...