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a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

the shortcomings and loopholes which had become evident during the years of GATTs implementation could be resolved and improved up...

in the operating revenue per ASM of 7.6 percent (Phillips, 2003). the operating costs per available seat mile (CASM) also increase...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...