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target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...