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Essays 91 - 120

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Post 1987 Trend of the Stock Market

In three pages this paper discusses the post 1987 'fast money' track trend of the stock market. Two sources are cited in the bibl...

1998 Trends of the United States and Foreign Stock Markets

In five pages this paper examines the political and economic reasons for 1998 U.S. and foreign stock market trends. Nine sources ...

Shipping Market - Trends

This 11 page paper describes trends in the ocean liner and tramp steamer shipping market and the way in which supply and demand fo...

Shifting Vietnam to a Global Economy

The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...

Hong Kong Labor Market Trends

in the global economy Hong Kong has seen the emergence of a new economy. This manifests most apparently in changes in the labour m...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Emerging Trends in Global Logistics and Physical Distribution Channels

increasing demands the trend is towards customisation and collaboration. More than ever before a larger number of goods are sent d...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

Emerging Trends in Global Logistics and Physical Distribution Channels

as distributors and wholesalers and then the resellers who would sell to the end user. For some goods this push model works well, ...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

TRENDS IN HUMAN RESOURCES -- IRELAND

The answer is: No. If we study a country like Ireland, well find out that the current employment trends and their impact on...

EFFICIENT MARKET HYPOTHESIS AND CITIGROUP

This is a good thought - and would be better if only a few people knew about it. However, given it was broadcast on CNN (which a l...

ELECTRONIC MEDIA, TRENDS AND SOCIAL IMPACT

relationship. Yet it is these social networking sites that are keeping people in touch with one another from a consumer poi...

ERICO; Industry Trends and Strategy

new builds this may help to make up for the losses in some other markets. There is also a trend towards increasing levels of int...

A History of American Fashion

to emerge in the latter part of the 1800s. Today, people are fashion conscious and this is something reflected in popular culture....

The Oil Industry

the top 10 producers of oil, comparing 2006 with 2008, looking not only the position in terms of being a major oil producer, but a...

Demographical and Technological Influences on Business

These demonstrate the way that technology is a major facilitator of trade allowing it to take place and also that it can be dissem...

IT Industry Questions

useful tool for the understanding of the value of outsourcing. These different activities are also linked by the same support ac...

Market of Frozen Desserts

most countries, but if we look at the United States and remember that this is the largest economy in the world then it would make ...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

Sexual Images of Women in the Media

to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...

HSBC Bank Global Strategy Assessment

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

E-Commerce Trends

which is more widely acknowledged. The difference here is that the goods are reaching the end of the value chain and being sold to...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...