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a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Assemble toppings 3 3 Prepare toppings 2 2 Load oven, set timer 1 1 (Bake pizza) 8 Unload oven, box pizza 1 1 Collect...

The stores also offer numerous "free in-store clinics for honing home improvement skills as well as design and decorating consulta...

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

how quality and business can be created, supported and maintained with an understanding of the relationships in marketing. These t...

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...