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Essays 451 - 480

Example of a Marketing Audit

an objective and scope of the audit (Kotler et al, 1989). In this case, maybe overall sales are down and need to be improved....

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

British Workforce and the Growing Participation of Women Since the Second World War

control practices and free contraception; the changing attitudes of women; and the availability of part-time work. After the war,...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

20th Century Time: Conflict & Turmoil In The World

that veered off into the direction of Communism and/or democracy when in the company of Soviet dignitaries, inasmuch as one slip o...

Pressure Ulcers; Risk Management

In 1997 it is estimated the pressure ulcers cost the Australian healthcare system A$350 million and with patients that develop ulc...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

The Psychological Factors that Impact Women's Decision to Return Home

abusive ultimately create a cycle of abuse whereby children whose innate defense against such inhumane treatment is to become abus...

My Most Influential Experience: Hurricane Katrina

of rare and significant works that were prized for their quality or rarity, some of which I had paid dearly for and imported from ...

Narcissistic Personality Disorder: A Literature-Based Review

effective. In order to gain such an understanding, it is crucial for professionals to engage in reviews of existing literature so ...

Natural Religion in Thomas Hardy’s Tess of the d'Ubervilles

Thomas Hardys "Tess of the dUbervilles" was written in 1891. This was a time when the role...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Working Conditions Can Impact Quality of Life

This paper has two sections: psychosocial factors that affect health and an appraisal of two journal articles. The first section p...

College Students and Underage Drinking, A Proposal

This paper presents a research proposal that is written in a sentence outline format. The research study it describes would invest...

3 Plays and Societal Influence on Family

societal factors that shape the familial situations in August Strindbergs Miss Julie, George Rygas The Ecstasy of Rita Joe, and Sh...

Exposing Disparity in Neighborhood Demographics

the relative prosperity of neighborhoods is dependent upon the access to public resources available to people in those neighborhoo...

MACULAN GROUP: CASE ANALYSIS

company tripled its number of employees and quadrupled its gross revenue. It increased these things through vertical integration -...