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Essays 61 - 90

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

Planning; Monetary, Human Resources and Knowledge

define the term. There are many different interpretations of these terms, one of the best to use a definition from a management ac...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

'Green Business' and The Bay Area Green Business Program

to work with small and medium-sized businesses - auto repair, printing/graphic arts, and wineries. Small operators do not have de...

Small Business Management

not have any personal contact with customers (AllBusiness.com, 2006; Wolfe, 2006). In this company, the customer is always first w...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

IT Applications for Small Business or Small Offices of Large Organizations

mimic those used in large companies. Small businesses typically do not have resources to pay employees who are not directly invol...

Internet Small Business Marketing

In nine pages this paper considers Internet marketing of a small company and the benefits it offers. Nine sources are cited in th...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Enterprises Owned by Families

in these businesses face different challenges than others because there is a family dynamic and a business dynamic. Often, if ther...

Small Business Accounting: The Value of Business Acumen and Networking

by any professional who runs his or her own practice - should one expand ones practice to attain a higher level of service and com...

A Whitepaper on FInancial Reform

signed into law several sweeping financial reforms aimed at stabilizing an economy in danger. As with all reforms, the Dodd-Frank ...

Articles on ERP

process. The decision making process is dependant on two main components, the first is the input data and the second is the transf...

Small Business Venture and Receiving Government Assistance

private sector work force (SBA, Statistics, 2003). The following reflects a the broad categories of SBAs programs for small busi...

HAPPY PAWS DOG RANCH SMALL BUSINESS

interaction. Along these lines, not all dogs are accepted - each dog that is new to Happy Ranch needs to undergo evaluation to ens...

Issues with Small Businesses

National Minority Supplier Development Council (NMSDC). This certification may be a great asset to the business (Kessler, 2010). ...

Legal Issues in Catering

Contracts are legally enforceable agreements between two or more persons who are deemed to be competent to enter into such a legal...

Small Business Computer System Implementation

for a fast move as the company was able to cope. The desire to grow the catalogue sales has meant that Binder has put into place ...

Drug Use in the Workplace and its Solutions

within the workplace; in fact, in a recent study, it was chosen as the "most frequent substance used"5 to the tune of eighty-seven...

Spending by the Government

created by Dr Akiva Ilan (2002) and published on a United Kingdom government web site, it was noted that in some nations, the stat...

The American Experience of a Polish Immigrant and His Business Selling Used Cars

In five pages this report exhibits reporting in a combination of neighborhood business and human interest in the story about small...

Skills and Not Technology Are the Components of Management Success

In ten pages this paper discusses how the supervisory skills of a manager are more important than technological prowess in project...