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Essays 541 - 570

Is Net Present Value a Superior Appraisal Technique?

In a paper consisting of eight pages the methods of appraising a potential investment's value such as Payback, cost benefit ratio,...

Delta Airlines Strategic Analysis

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

A Case Study of Airlines Cutting Dangerous Corners

net cash flow for each year for each option, it should be understood that depreciation increases a companys operating cash flow be...

Great Expectations and Charles Dickens

conditions within the factories were terrible. Unfortunately, it can be said that they same disgraces that Dickens saw during his ...

Distress by Greg Egan and Human Values

ordinary life, one can take the comments at face value, or use them as somewhat of a springboard for further thought or discussion...

Media and the Function of Profit

possibly ignore more pertinent issues. For example, prior to 911, the media was obsessed with the disappearance of Chandra Levy, p...

Should the Rich Be Responsible for the Impoverished?

at an outdoor caf? for lunch. As you begin talking, a very articulate homeless person comes up to your table and asks for money. T...

Accounting, Finances, and Ethics

thing to do, either. When the truth came out, the stock slid quickly, bankrupting employees and investors almost overnight. ...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Exchange Value and Use Value Differences

get $500 for it on the market as automobiles depreciate and this car is about 15 years old. However, the use value is much greater...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

European American Values and Native American Values

example, that shaped the tribal communities and their emphasis on sharing resources as a primary value (Larson). The land was far ...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...