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Essays 31 - 60

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

AN EXAMINATION OF COMPETITIVE PRICING THROUGH QUASAR COMPUTERS

the kneejerk reaction of moving pricing in response to competition is a sure way to failure. Price wars, the authors note, benefit...

Predatory Pricing

companys marginal cost (ICT Regulation Toolkit, 2009). But, the short term marginal cost is very hard to measure. Because of this ...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

SEGWAY AND PRICING STRATEGY

Product News, 2007). The question we ask here is, has the pricing of Segways helped or hurt their cause? Would lowering th...

Virginia Held on defining "Human" and "Natural"

a woman gives her child is "incorporated into the framework of the natural," rather than thought of as a matter of choice, which w...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

A Personal Statement of the Meaning of Literature

I can find myself truly empathizing with the individual. If the story is written from the third person perspective then it is like...

Petroleum Duties to be Paid

technology" (pp. 39). The Exchequer and Petrol According to the popular news and business magazine, The Economist (3/3/01) Bro...

Case Study of Ineos Cholr

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

The Economics of Oil

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

Apollo Group Inc.; Statistical Analysis of the Share Price Performance 2005 - 2007

be proven until some point in the further when the performance of the shares over the forthcoming period is known. The scientific ...

Apollo Group Inc; Statistical Test the Share Price Data

below and then stay there of period of thirty days. That being said it is time to give out our hypothesis for this test. We will m...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

2001 COBOL

In a paper consisting of ten pages the COBOL computer programming language is considered as of 2001 along with speculation as to w...

Possible Futures For The Microsoft Corporation

antagonize the government. Gates attitude appears to be one of the principal factors behind why the ruling went against Microsoft....

Oil Production Questions

would reduce the delays in the process, possibly by a considerable level (Marathon, 2010). Tools such as pumps within the pipeline...

Social Disorganization and Organized Crime

concerning problems of our time. It has both direct and indirect impacts on the physical and philosophical infrastructural featur...

Hand-Washing - Importance, Practice and Barriers to Best Practice

and by 1867 Joseph Lister had introduced to role of antiseptics by his practice of spraying surgical instruments with carbolic aci...