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Essays 211 - 240

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Analyzing Asia's Monetary Crisis

In ten pages this paper analyzes the Asian fiscal crisis in terms of its effects on the region and the world. The causation focus...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Information: Determining Value And Accuracy

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

Ethics in Public Relations

is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...

Defining Public Relations

known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Nike; Computerized Interviewing Process Case Study

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

What Is Public Relations

define public relations is because it really means different things to different people. Even the term is confusing. An analytical...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Critical Thinking Case Study

treatment. Other interpretations concern the DNR as nurses are not respecting the wishes of patients. One can see that the nurses,...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

Criminal Justice - Difficult Questions

these agencies funded? Should administrators be concerned about financial waste or should they spend every budget dollar to demons...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...