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Essays 31 - 60

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

The US Airline Industry - PEST and Porters Five Forces Analysis

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Importance of Management and Leadership in Contemporary Business

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

Airline Industry and Southwest Airlines

In six pages this paper presents an overview of the airline industry in a consideration of Southwest Airlines from an economic f...

New Zealand Airline Prospective Business

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

Entrepreneurial Success

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

Successful Leadership Criteria

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

Autocracy and Leadership Styles

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

A Discussion of America West Airlines

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

Continental, Northwest, Southwest, and Delta Airlines' Labor Unions

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...

UNITED AIRLINES, SOUTHWEST AIRLINES AND CUSTOMER SERVICE

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

MANAGEMENT AND LEADERSHIP AT SOUTHWEST AIRLINES

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

SOUTHWEST AIRLINES AND KOTTER'S LEADING CHANGE

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

Planning Kerzner's Party

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

Recruitment in the Airline Industry

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

Strategy for Southwest Airlines

paper recommends several strategies for the future, but the first recommendation is for change in Southwests mission statement. T...

Southwest Airlines' Market

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

Southwest Airlines' Economic Indicators

worldwide as passengers expressed fear of flying as never before. Southwest suffered less than most in the short term. Alw...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

ABC and Southwest Airlines' Cargo Management

a solution; Chuck Thomas is Southwests director of financial analysis. They found that there was no system to use to book cargo. ...

Southwest Airlines and Continental Airlines Different Styles of Training

and distinctive history that on the 15th of July, 1934, with one single-engine Lockheed aircraft that took off on dusty runways in...

Comparative Analysis of United Airlines and Southwest Airlines

in the operating revenue per ASM of 7.6 percent (Phillips, 2003). the operating costs per available seat mile (CASM) also increase...

Southwest Airlines' Service Analysis

passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newes...