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Essays 601 - 630

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Canada's Globalization Opposition

finance. It would be useful, therefore, to look at the implications of globalisation and the reasons why Canadians are opposed to ...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

IRC Impact of Women's Internet Communities Women on the Internet; The Impact of Internet Relay Chat

This paper examines women's internet communities and commercial marketing with regard to women in this overview of Internet Relay ...

Industry Conditions As They Affect Information Technology Consulting

In five pages this paper discusses market development, present demand, and future changes as each impacts IT consulting. Four sou...

Cotton Market Supply and Demand

In seven pages this paper discusses the cotton market in an assessment of the impact of supply and demand. Three sources are list...

Market Economy of the USA

In three pages this paper discusses America's global market economy in an overview that includes a resource depletion map and the ...

1980s' Real Estate

In six pages this research paper examines the tumultuous 1980s in terms of the impact upon America's real estate market. Nine sou...

Economic Productivity Paradox Overview

In six pages this paper examines the economic productivity paradox in an overview of its background, information technology expend...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...