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Essays 61 - 90

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Change Considerations at Good Sport

management. The conclusion provides recommendation for managing change and conflict at Good Sport. Culture and Structure B...

‘Sports Night’: An Exciting and Memorable Experience

with my pen and autograph book, I was ready to meet these larger-than-life sports figures I had heard and read about my whole life...

The Influence of Sport in the Context of Creating, Maintaining and Challenging Ethnic Identities and Stereotypes

game, including the way the game may be associated with the national identity in terms of values in a manner not found in other sp...

Racial Issues in Sport

clubs of a period of 16 years between 1978 and 1993. The theory was that if there was a competitive market for players each clubs ...

Consumption

the supply chain and operates in a cycle of production, as one company does well, selling more goods, it will order more from othe...

Economics and Political Influences in Sport

may be akin to saying to the leading fast-food chains, such as McDonalds, Burger King KFC etc, and telling them that they will all...

Sports and Economics

In five pages this paper discusses contemporary sports in a consideration of economic conditions such as community impact and athl...

Two Consumers; A Comparison of Purchase Processes and Influences

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

Sports Training and Expectancy Theory

forthcoming if s/he performs as the manager expects (Expectancy Theory, n.d.). "Vroom suggests that an employees beliefs ab...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

Abandon and Violence in UK Soccer 'Football Hooliganism'

The aspects of hooliganism as encouraged by soccer is discussed in a paper consisting of 7 pages which also speculates on how Brit...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Why Violence IS So Prevalent In Sports

very heart of causal processes (Bandura, 1986). Emphasizing the notion of learned expectations, this theory is closely associated...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...