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Essays 1261 - 1290

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

Economic Theory in News Articles

offshore companies (Klie, 2012, p15). The legislation proposes measures to deter companies from pursuing offshoring arrangements b...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

How to Tell Your Boss About Defects

year. The big Firestone tire scandal eventually killed 271 people. The company knew there was a problem in 1998 and did nothing ab...

What is Fair Pricing?

The writer looks at the idea of fair pricing explaining what it is and how the perception of fair pricing will vary depending on ...

The Tremendous Value of Coral Reefs and the Threats They Must Withstand

This paper emphasizes the danger that mankind presents in regard to our impacts on our world’s coral reefs. Even seeming simple va...

A Case Study of the Consumer Protection Safety Act

the company relented. Employees were interviewed about all stages of the manufacturing process, from production to distribution, a...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Barriers to Implementing Good Environmental Practice

perceived as potentially dangerous, such as nuclear power. As the energy resources fall process will increase. In addition to thes...

Labeling Cloned Meat

that will not necessarily be covered herein. The point is that there are enough people who are against cloning in the first place ...

Smith & White Vs Makatume Case Study

are demanding higher voltages. Both companies are now faced with another possible entrant into the market that could upset their...

Students Are Consumers, Colleges Are Businesses

where and how they acquire higher education is both grand and far-reaching; that universities are feeling the financial pinch of s...

The Potential Merger between Microsoft and Yahoo; the Advantages, Disadvantages, Motivation and Potential Impact on Competition

is the case then a major disadvantage of the merger will be a reduction in choice of services for the consumers. This means that a...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

The Credit Crunch in the UK

when using the circular flow diagram. This also helps to demonstrate the long range impacts and diverse influences. In any...

Gas Rationing

out a system so that those who drive farther get more gas? Whos going to go around to all the congressional districts and check on...

CONSUMER PRICE INDEX AND PERSONAL IMPACT

those things that people need, but its not something that is a constant "must buy" scenario. But theres been an increase in the ap...

How Employee And Industrial Relation Issues Are Related To Strategic HRM

simpler task of overseeing independent functions, and operational effectiveness determines a companys relative performance (Porter...

PATIENT SAFETY AND CONSUMER-DIRECTED HEALTH CARE

had pushed through legislation mandating mandatory medical error reporting (Hosford, 2008). Additionally, and perhaps more importa...

Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

The Use of Leading Indicators to Project Demand in the Housing Market

in 2008 of 1.2%, the recovery is expected to continue into 2009 when the GDP is expected to grow by 1.7% (Office of Economic Analy...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Global Trends in the Restaurant Industry

of ten may not survive for more than five years (Thompson, 2005). Social caters have a very small part of the market, this is als...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

Impulse Buying

than boredom. Depression, for example, is a known correlate in overeating. Overeating is facilitated with impulse buying. Likew...

Two Part Tariffs and the Consumer Surplus

costs to find the optimal levels of sales. However, this may also be seen as losing some potential income at the cost of making mo...