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Essays 481 - 510

Change Management Process Paper

in the triple constraints these can impact greatly on the baseline of a project. Cost is a major issue, projects need to come in o...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Behavior Management - Case Study

The theory is based on the premise that all behavior is learned and it is a result of consequences in the environment. The individ...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Influences in Change - Ambivalence and Emotion

The writer looks at literature dealing with employees feeling during the change process. The first section considers how and why ...

Crisis - The Mindful Coach and Leadership

The writer answers three questions set by the student concerning change in the context of a crisis. The first section looks at ho...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

One Way to Determine Effectiveness of Leadership Development

A journal article is reviewed in this essay, Understanding the effects of leadership development on the creation of organizational...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Literature Useful in a Review Assessing Influences on Change during a Recession

needs to be undertaken in a rapid manner. Furthermore, in many cases the changes may need to create significant changes to the org...

Management Approaches to Crisis

organisation has a crisis management plan (CMP) in place. On paper it was noted that the plan good and in simulations the plan hav...

Change Management in Crisis - From Planned Strategy to 'Becoming'

impact on the aggregate demand within an economy (Nellis and Parker, 2006). Invariably this will impact on individual companies, w...

Using Complex Adaptive Systems Theory to Examine Change in the Commercial Environment

actors, in a commercial setting these may include managers, employees in different departments or different sites, many of which w...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Six Images for Change

nurturer. Sharif (2010) takes this further and brings in the type of change such as intended change, partially intended, and unint...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

An American View of Dying and Death

that many adults have to being placed in nursing care (Ciechanowski et al, 2004). The degree of social isolation along with depen...