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Essays 61 - 90

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Annotated Bibliography in the field of Education

calculate progress was the Adequate Yearly Progress report. Although the measures seem to indicate that certain variables are impl...

3 Lessons in 6 Areas of Strategic Planning

reengineering fame promoted rapid organization-wide change, effectively "blowing up" existing processes and plans in favor of desi...

Home Depot's Location Strategy

and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am wo...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

Strategy of Bank of Scotland

projection of an image of value rather than cheap prices or gimmicks. Halifax had already gained attention by gaining a clear En...

Changes in the Sports Car Industry

In nine pages this paper examines sports care industry changes, micro and macroenvironmental issues, and concepts of core marketin...

Penalties, Responsibilities, and Corporate Ethics

(Government Accounting Office Report, 1998). During a 1997 Senate Congressional Hearing applicable to "micro-cap" fraud, te...

Fictitious Case Study on Strategic Financial Management

In eight pages negative NPV problems is among the topics discussed in this fictional case study on strategic financial management....

New Training Programs Development and Evaluation

In seven pages the new implementation of a training program for a fictitious company is considered along with acquiring program su...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Fictitious DuoLine Production Company

In five page this fictitious manufacturer of dual atomizers is examined. There is no bibliography included....

Multinational Corporations and Global Team Training

In five pages this paper considers a fictitious company and scenario in a consideration of a multinational corporation's training ...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Slide Show Video Script

on an original motor-related project of their own. Cut: The White House. By 1991, the idea for a V-14 engine was ...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Fictitious In House Journal Production Process and Stages

In eleven pages this paper considers an in house journal production in a fictitious scenario that includes various aspects of the ...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Change Management and the Fictitious Ryanair Corporation

section to Ryanairs need for change. Though we dont know much about Ryanair, we can be general enough so that this "change paper" ...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

An NPV and Costing Accounting Case Study

running. Therefore the preparation and legal costs may also be included in the capital cost, increasing the level of the asset sho...

Case Study on Fictitious Company Empirical Chemicals' Strategy

In seven pages this student provides fictitious company case study examines Empirical Chemicals' corporate fragmentations through ...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...