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Essays 211 - 240

Strategy, Joint Ventures, and Collaboration

alliance in Italy to reduce the transportation costs, and we see the use of agents in Russia and also direct exporting though a di...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Heineken and Information Technology Organizational Issue

In seven pages this report discusses IT capabilities and the management and expansion efforts of Heineken Brewery. Ten sources ar...

Mergers and Information Technology Opportunities

In ten pages this paper discusses a British brewery merger between two companies and the IT system and multinational structural is...

Dilemma of Anheuser Busch and Budweiser

In five pages this case study discusses Anheuser Busch's efforts at privatization of Budvar, a Czechoslovackian brewery and the at...

Signature Label Selection at a South Dakota Microbrewery

more resources with the beer that uses less. This may seem like a simplistic explanation but it is basically what Tom has suggeste...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Marketing and Sales of DuoLine

In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Marketing Plan Sample for Outdoor Women's Clothing

In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...

Lunds Hotels' Marketing

In ten pages this paper examines the marketing strategies of this fictitious regional small hotel. Twelve sources are cited in th...

Contents of Speech for Fictitious Candidate Jeff 'W.' McIllwain

In eleven pages prison reform and racism issues are addressed by a fictitious candidate in the year 2011 a year after the stock ma...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Overview of the Fictitious Toyo Tire Company

good position. First, there is the reputation behind the long-term brand name. Second, there are the solid distribution channels...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

MARKETING PLAN: GEORGIA DOG RANCH

additions to most families. Theyre loyal, they give unconditional love and, if cared for correctly, can provide years of affection...

MARKETING PLAN: GEORGIA DOG RANCH

governments. The purpose of the Georgia Dog Ranch is to provide people with a place to go to exercise their dogs that...

TARGET MARKET: PINK TAXI COMPANY

of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...