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Essays 151 - 180

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

3 Lessons in 6 Areas of Strategic Planning

reengineering fame promoted rapid organization-wide change, effectively "blowing up" existing processes and plans in favor of desi...

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Increased Profits for Internet Business

In twenty five pages the ways in which companies based on the World Wide Web are profitable are discussed in terms of globalizatio...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Ford Case Study

marketing, Ford were the first company to successfully brand an individual car model rather than an overall brand with the Ka (Kot...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

DreamWorks: Company Analysis

recognizable figures in contemporary animation, and a strong indicator of the brands market recognition and perceived value (Corli...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Analysis of Corporate Annual Account Finances

This figure is ?52.5, giving an operating profit margin of 3.45% This is taken to two significant figures. If we look at the figur...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

The 'Turbulence' Aircraft Insurance 'Rolls With'

In this paper consisting of 5 pages a comparative analysis of insurance companies within the aircraft industry in terms of the mar...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

China as a Market for Cosmetics

1.2 Demographic factors The current population of China is very large; roughly 1,313,973,713 in 2006 (CIA, 2006). However, ...

Setting up a Kuwait Plastics Factory Business Plan

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...