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Essays 31 - 60

European Community's Relationship with Great Britain

In thirteen pages this paper examines the relationship between the European Community and Great Britain....

Kurtz in Conrad’s Heart of Darkness

central point of the narrative. The company accountant is the first character to refer to Kurtz and he tells Marlow that Kurtz i...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Overview of Trade Unions and Their Functions

European Union Treaty. The Competition Bill is intended to clarify the numerous ineffective laws currently on British Books and i...

The European Invasion of the Americas and its Long Term Consequences

The discovery of the Americas opened a chapter of world history that ultimately reflected phenomenal consequences. Numerous...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...

Strategic Partnerships

dangers, such as the loss of competitive advantage though the transfer of knowledge or costs that can increase beyond the benefits...

NEA and Strategic Planning

In twelve pages this paper refers to John M. Bryson's Strategic Planning for Public and Non-Profit Organizations and Sharon M. Ost...

Business Strategies

their importance to the success of a business. Also under discussion will be the concept of business models, their use in busines...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Merging Strategy with the Entrepreneurial Mindset

This paper discusses what entrepreneurial thinking and strategic planning are. Are these two approaches to far apart to work toget...

LEADERSHIP AND MANAGEMENT: THE NECESSITY

to believe. Successful organizations, however, have people that are both. They have leaders who know how to manage and managers wh...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Question Five in a Reebok Analysis

In ten pages this paper examines Reebok International's weaknesses and strategic implementation problems....

Federal Express and Human Resources

In four pages Federal Express's human resource management is examined in a consideration of how well it conforms to three strateg...

Case Study of Evans Shampoo

well as lenders and creditors. Increased sales will result in increase inputs, decreases sales may have an impact on the levels o...

Strategy and SWOT Analysis of Harley Davidson

reduced. However, there are also a number of weaknesses. Weaknesses; The company has a good reputation, but it is also operating ...