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Essays 91 - 120

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Ryanair

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

Development of Euro

as a book currency for the first three years, which means that it was only used on financial markets (Europa, 2003). On January 1...

"Slaves and Society in Western Africa" by J.D. Fage

This research paper presents a comprehensive analysis of this scholarly article, which examines the controversy of precisely why t...

Aspects of European and American History

This paper presents discussion of five issues that pertain to European and American history, such as the factors that compelled Eu...

European Union; International organisation or the Early States of Single European Sovereign State

on Europe by the recent war and its need for reconstruction physically, economically and politically. If this could be achieved it...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

Royall Tyler/The Contrast

fianc? was away, Maria restricted her social contacts, read a great many books and focused on letters from Dimple. Letitia explain...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Objectives Behind the Single European Market and Some Outcomes

breaking down barriers to trade though the harmonization of market regulations. This would be to remove the physical barriers to t...

Regional Trading Blocs - Implications

were formed to benefit members and specifically the economy of members (Reardon et al, 2002). However, the actual benefits have be...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

SINGLE EUROPEAN MARKET AND ADVANTAGES

This 3-page paper discusses the advantage of the Single European Market in terms of development and economic growth. Bibliography ...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Leaders Views on the EU

In five pages this paper examines how various leaders of Europe view the European Union as presented in Margaret Thatcher's A Fami...

Concerns and Issues when Launching a U.S. Business

employees are more aware that their jobs are more secure than they might be in the U.S. Because of these factors, factors such as ...

The Great Transformation by Karl Polanyi and Market Pattern Evolution

trade, external, internal and local. The nature of external and local trade is basically non competitive, as it generally encompas...

Single European Market Creation and Influential Factors

indicates, there is the potential for the EU to have a direct effect on its member sates regardless of the national government. T...

European Community Development Issues

Italy, Luxembourg, the Netherlands, and the former West Germany formed the European Economic Community (EEC) to provide a higher c...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Elderly and Volunteerism

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...