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Essays 31 - 60

Cocaine and its History

"stimulant, aid to digestion, aphrodisiac and life-extender" (Appelboom, 1991)....

Business Ethics: Coca-Cola India

and confirmed to be full of unsafe levels of bacterial contamination (Mahajan, 2009). This is that both companies faced country-wi...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

When the Coke was in Coca Cola

The history of the coca plant, Erythroxylum coca, is discussed in this paper, including its cultivation in Peru, Colombia and Boli...

Cola 'Wars' Between Pepsi and Coke

In two pages this paper examines Coca Cola's 1985 'new formula' and 'the Pepsi challenge' in a consideration of the 'cola wars,' p...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Overview of Coca Cola

to the nearest rival; PepsiCo. 2. Background to Coca-Cola Coca Cola is a well known company; the global leader in soft dr...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Coca-Cola Company Analysis

term Coca-Cola and penned the script that we all know so well today (The Coca-Cola Company, Heritage, 2006). Pembertons first fora...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

HRM at Coca Cola

This 10 page paper is an examination of human resource policies and practices at Coca-Cola in the US. Issues such as pay, health i...

Coca-Cola Production Costs

is the greatest single cost. The cost of labor is not only the wages received by the employee, but also the total of wages, payro...

Coke’s Green Initiative

consideration of where the facility would attract the most tourists, it is to be applauded because it could have been built on lan...

Supply and Demand for Coca-Cola Products

demand, this may be with less bought, or in the case of a product where there are numerous competitors and substitutes a shift to ...

Responsibility Accounting Applied to Coca-Cola

Every plant manager and retailer understands that overhead, labor and the cost of materials combine to create the final cost of pr...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

The Pension Funds of Coca Cola and PepsiCo in 2009 and the Impact of IFRS on Reporting of Pension Funds

a qualified actuary, under IAS 19 this is recommended by not mandated. The calculation of the obligation is calculated in a slight...

Reality and Rhetoric of Values at Coca-Cola

total rewards package includes a number of elements which are above normal minimum, including life insurance and a healthcare sche...

COCA-COLA, BEVERAGE KING AND GLOBAL COMPETITOR

Discuss why Coca-Cola will continue its ability to overcome current challenges to dominate the beverage market. There are 10 sourc...

WORKPLACE DISCRIMINATION AND THE CASE AGAINST COCA-COLA CO.

the company in the higher positions and at the higher pay levels (Big Suits, 1999). Those who make it up the corporate ladder, he ...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

The Localization of Global Businesses

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

Is Coca Cola a Good Investment?

not only market share and reputation that are important, it is the financial performance of the firm, with the need to look at a v...