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Essays 91 - 120

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Assessing Nintendo - A Case Study

This strategic management paper uses a case study supplied by the student. Nintendo, in 2009, faced challenges as the growth crea...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Strategic Advice for Southwest Airlines based on a SWOT Analysis

However, just because an airline has been successful in the past is not mean it will automatically be successful in the future. A ...

Supply Chain Management Strategies of Wal Mart

reducing the cost of supply chain management (ICFAI, 2003). RFID technologies "use radio waves to automatically identify people o...

Robert Mondavi Winery: A Strategic Analysis

leaders are now struggling because their strategic focus has shifted away from the principles that once made them great. There is,...

A Strategic Analysis of Wal-Mart

the world, with significant presence in both domestic and international markets. Many would suggest that the company could do no w...

Capacity Planning: The Strategic Value

clearly aware at all times of such matters as the number of workers in an organization, their various competencies, the number of ...

Vanguard Case Study - Exchange Rate Exposure

the U.S. market is worth its while economically. The question becomes, however, what will be the best aspect for this company. Qu...

1990s' Intel Strategy

against foreign competitors. Though Intels position in the EPROM market appeared to be strong, the market was being artificially ...

Case Study of Evans Shampoo

well as lenders and creditors. Increased sales will result in increase inputs, decreases sales may have an impact on the levels o...

COMPETITION IN THE GOLF EQUIPMENT INDUSTRY

study entitled "Competition in the Golf Equipment Industry in 2008" points out that golf has been around for a long time; for cent...

Afghanistan Development - Review And Recommendations

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

Sam's Club (Web Site Review)

reveal different offerings such as health care, optical, and auctions. The auction area for example is something much like eBay wh...

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...

Jonathan Swift/A Modest Proposal

"voluntary abortions and that horrid practice of women murdering their bastard children" (Swift 1641). At this point, Swifts narra...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

Role of Women in Society: The Rover and The Importance of Being Earnest

to the plays because they were written during the time of the British Commonwealth, a time when the very nation has lost its Empir...

The Problem with British Airways

can extrapolate the employee relations is the way in which this relationship takes place. Gospel and Palmer also note that there ...

BT GROUP PLC

customer satisfaction * Improper estimation/execution of IT contracts * Geographic concentration Opportunities Threats * Good outl...

Two Decades of India Under Colonial Rule

The generation of 1920 through 1940 marked the end of British colonial rule in India. This paper deals with the independence movem...

The Rainbow Sign by Hanif Kureishi

speeches that he felt spurred the creation of the neo-Nazi attitudes in youth. For instance, in 1967, Duncan Sandys said, "The bre...

Comparative Analysis of the Press in Great Britain and France

French journalists are less aggressive than their American counterparts. They tend to listen quietly and not contradict politician...

Telecom Industry Questions

is no doubt that Verizon puts a clamp on any competition. The common scenario is that "Because upstarts frequently use parts of t...