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Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

who unwittingly contributes to the good outcome is not at fault. Perhaps he is propelled by greed but that is of no matter. Rather...

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

or no inconvenience to the company and the customers and how to gain most value from this type of project. 2. Methodology The ...

only used where there is not alterative. The main exception to this is the historical data regarding the development of the intern...

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

some kind of non-compete agreement and some kind of consulting agreement, and an earn-out (Bowen, 1997). Now, given that ou...

Dell have undertaken international expansion; locating production facilities in different geographical areas. The first section of...

The writer examines the position of the Australian post office, it is the underlying recruitment and selection strategies as well ...

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

to problems are not always clear. Often, there are cases where multiple solutions are proposed, and compelling arguments are made ...

able to leverage position in terms of the protection it can provide for its clients. This is supported by a commitment to maintain...

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

has been written about the role of John Masterson, an agent in the British Secret Intelligence Service who masterminded the use of...

array of products and services. This Palo Alto, CA company offers a range of hardware, software and services, ranging from PCs and...

need to be good internal organisation that supports the changes, and as such there are the reflection of other ideas we may see in...

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

of 800 four-year public, four-year private, and community colleges conducted by Noel-Levitz revealed that "African American studen...

has helped the company grow at a rapid rate. Recent acquisitions have included Sara Lee in North America, which was acquired $959 ...

scenario indicates that the student researching this topic has been assigned to help Hector with this learning task. The scenario ...

the use of HRM strategies in a manner that would add value to the operations. There is a very clear human relations approach where...

many immigrants feel as if they cant seek the aid of local law enforcement, because the political environment has turned law enfor...