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Essays 91 - 120

Global Influences in the Liquor Industry in the 21st Century

and vodka, the cross-category acceptance of substitution by consumers is low, as may be expected with a diversified industry (Mint...

What Is Securitization and How Can We Capital Asset Pricing Model Be Criticized?

be a special purpose vehicle (SPV) which is an entity that is often set up by the financial institutions sales, the specific aim o...

Monsanto's Global Presence

Analysts at Standard & Poors explain how and why this approach to its business works for Monsanto. It is because Monsantos weathe...

International Trade Increases and Oil Price Impacts

and as such this theory was built upon and developed by theorists such as Ricardo, which helps to explain, to a greater extent, wh...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Supply and Demand's Effect at the Pump

more of it; and the price is increasing. The law of supply and demand holds that as supply increases, price decreases (Sosi...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Global Pricing and Northern Ireland Businesses

Two companies - Enron and Andersen Consulting - have damaged that movement perhaps irreparably. The Enron scandal is too new to h...

Toy Pricing Strategy for Wal Mart

slash prices to entice customers to come through the doors. The consumer expects lower prices and relatively adequate service in t...

Pricing Strategy of Supply and Demand and the Channel Tunnel

as the Ferry, where there is a lower price level for the average due to the higher number of day trip passengers....

Ecommerce and Pricing Strategies

2. Pricing Strategy The way in which a company sets prices will need to take into account many different conditions. Where this i...

Background and the Pricing Strategies of OPEC

price increase. This means that it is an inelastic product, as petroleum is an inelastic product, when prices increase and...

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

HEWLETT-PACKARD: PRICING STRATEGIES

array of products and services. This Palo Alto, CA company offers a range of hardware, software and services, ranging from PCs and...

Price Determination and Investment Strategy

In nine pages this paper discusses the elements that are factored into price determination and investment decision equations. Fiv...

PRICING STRATEGIES AND THE SEGWAY

From the start, the Segway was geared toward the pedestrian. But problems happened almost immediately, including a voluntary recal...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Strategies for Pricing and Distribution in a New Mobile Mechanic Business

in order to gain the purchases from the former customers of the competition, with the aim of keeping them when prices are increase...

Sonic Hand Held Computer Pricing Strategy

where process such as this are often seen. There may be same difficulties in using this type of pricing (Kotler, 2003). Penetrat...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Case Analysis of Engineered Products Division of Cumberland Metal Industries in 1980

process now wishes to purchase the curled wire cushions, but no decision has yet been made as to the appropriate pricing for the n...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

Year Five Strategy for Best Bikes

not already have the cost advantage in these markets that this is one of the strategies they should be following or seeking to bet...