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Essays 511 - 540

Analysis of Logistics Management

In fifteen pages company importance of product logistics management is analyzed. Eight sources are cited in the bibliography....

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Sony's Information Management

In four pages this paper discusses information management at Sony in a corporate profile and consideration of processes, procedure...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Corporate Strategy of Honda Motor Company

In fifteen pages this paper considers Honda in terms of its corporate strategy, leadership, and company philosophy. Fourteen sour...

Fiscal Health of Healthy Existence Pty Ltd

In six pages this seller of beauty care and health products is diagnosed in terms of company fiscal health with a consideration of...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

E-Marketing Strategies for a Computer Company

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

Customer Focused Strategy and Total Quality Management Analysis of the Walt Disney Company

Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Ford Motor Company Assessment and Recovery Strategies

and was unveiled on the 10th of January at the New Delhi Auto Expo (Overdorft, 2008). When looking at the power...

Financial Ratios from Three Industries

type of operations for each firm and the inherent in each of the industries and the condition in which they operate. Looking fir...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Seventh Generation Culture and Structure

it is to protect the earth. This is a message that is likely to have a wide appeal, it builds on the preconceptions that larger co...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Strategy Recommendation for Minor Bus Company

marketing of lower prices during the off-peak periods. Slide 1 Slide 2 Slide 3 Slide 4 Slide 5 Slide 6 Slide...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Overview of the W.L. Gore Co.

In eight pages this company overview includes its organization's lattice structure and its products. Eight sources are cited in t...

Small Companies and Electronic Commerce Strategies

In five pages this paper discusses the importance of the Internet in small corporate success with ecommerce strategies the primary...

Case Study on Fictitious Company Empirical Chemicals' Strategy

In seven pages this student provides fictitious company case study examines Empirical Chemicals' corporate fragmentations through ...

European Companies Vodafone and Infineon and Their Strategies

In twelve pages the strategies of these 2 companies are contrasted and compared with diversification, strategic alliances, and fir...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Gross Domestic Product and Gross National Product

takes into account only the final product: for example, the revenue gained from selling raw materials to a manufacturer is not inc...