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Essays 121 - 150

Analysis of an Audi Ad

to combat the idea that aluminum is inferior to steel. Therefore, the ad constitutes an argument based on Logos, that is, logic....

The Cars of the Future

the State of California for demanding these requirements (Moore 35). As this suggests, the focus of both car manufacturers and g...

New Car Buying

one has to spend at one dealership. One of the common problems with shopping for a car the traditional way has been the huge expe...

Pros and Cons of an Electric Car

20,000 - 30,000 watts (Westbrook, 2001). This will need a controller in the range between 40,000 - 60,000 watts. For example, betw...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

GERMANY VERSUS JAPAN: BATTLE OF CARS

the United States, for example, we have the "Big Three" auto manufacturers which, fairly or unfairly, have been maligned for poor-...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Defense Tort Case Strategies

alcohol consumption prior to the accident as well as blood-alcohol tests, if taken, should be utilized to determine if her drinkin...

The Addition of Alternative Fuel Cars to Lotus Rental Cars

fuels for onsite fueling, the company has no control over what customers choose to place into fuel tanks. Biofuels are not availa...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Big Drive Choices for Price and Differentiation

making their vehicles last longer during difficult economic conditions, This is a common move seen, with long lasting goods more l...

Questions of Ghosn’s Changes at Nissan

The writer answers questions set by the student based on a case provided. The position of car industry and Nissan and Renault at t...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Exporting Vegetables to Thailand

48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...