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Essays 1981 - 2010

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

March to the Sea by Sherman and the Total War Concept

is disruptive and destructive and tests social institutions (464). It is a catalyst for social participation by the traditional un...

Ecommerce and Mail Order in the Future

In fourteen pages the evolution of electronic commerce and mail order in an increasingly technological dependent society are exami...

Bosnia and International Conflict Strategies

In seven pages this paper discusses military intervention, nonintervention, and diplomacy in a strategic consideration to the Bosn...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

US' Evolving Military Strategy

In five pages this paper examines how technology and culture have impacted the evolution of the military in the United States. Fo...

SWOT Analysis of Nike

In five pages this paper offers Nike future strategy recommendations based upon a SWOT analysis. Three sources are listed in the ...

Strategic Decision Making at Nintendo

In five pages this paper discuses the 1993 strategy decisions that confronted Nintendo with focus recommendations offered. One so...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Exxon Strategic Analysis

In this report of nine pages Exxon Oil's engineering and research strategies are discussed and includes discussion of scientific t...

Stages of Negotiation

In twelve pages this paper considers a student supplied case example in a consideration of negotiation and its various stages and ...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

Social Psychology and Campaigning for the Presidency

In six pages this paper discusses how social psychology is applied to presidential campaign strategies. Five sources are cited in...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

Strategy of AOL

In a paper consisting of eight pages a TWOS matrix is used to analyze AOL's position in a discussion of the complimentary characte...

Marketing Strategies for Johnson and Johnson Company

and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Drug Testing and Small Business

In nine pages this paper considers small business drug testing program strategies designed to curtail the amount of workplace drug...

Alexander the Great's Military Strategies

PG). His father was Philip II, a strong leader in his own right, who had united Macedon, making it the first real nation in the mo...

H.J. Heinz Corporate Strategy

In seven pages this paper examines the H.J. Heinz company in a consideration of its increasing number of products, UK's popular ca...

Scientist Bernd Heinrich

In six pages this paper discusses the scientists and his works and includes two of his research studies The Thermal Warriors: Stra...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

An Analysis of the Advertising Contention If You Hate Periods, You'll Love Pamprin

A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources....

Economic Growth and Sustainable Business Strategy

et al 1993), even in this much was actually a legal requirement rather than a voluntary undertaking (Chryssides et al, 1999)....

Student Case Study on FLP

dollars, something not hard to do in the twenty-first century, many leading trust and estate attorneys recommend the Family Limite...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Mass Customization Market Strategies

recent technology introduced mass customization. Through the use of customizing information technology, this process allows compa...

Business Role and Value of Emergent Strategy

is here that the emergent strategy has been recognised and defined as a viable reaction to a change in circumstances. The ...

Overview and Strategy of Outback Steakhouses

In five pages this paper presents an historical overview of Outback Restaurants and also considers strategy and company performanc...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...