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Essays 151 - 180

Ford Case Study

marketing, Ford were the first company to successfully brand an individual car model rather than an overall brand with the Ka (Kot...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Developing a Position Argument for an Academic Audience A position argument for an academic audience

should also be noted that persuasion is not synonymous with dogmatism: the speaker must acknowledge that opposing viewpoints exist...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Taking Over From Steven Jobs

a bed, they are purchasing the ability to have a good nights sleep, therefore when they are buying a computer, they are buying the...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Assessment and Recommendations for Toyota

a new entrant, the risk is not only new firms, but existing firms entering into the markets that Toyota compete within, so that th...

Ford Motor Company Assessment and Recovery Strategies

and was unveiled on the 10th of January at the New Delhi Auto Expo (Overdorft, 2008). When looking at the power...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

A Comparison of two New York Hospitals from a Marketing Perspective

appeal to a large market, or maybe a niche market, depending upon the way that the organization wishes to compete. It will also re...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Tata’s Ability to Compete

the Indian commercial environment. Tata Motors is has been able to develop and builds vehicles for the local market, benefiting ...

Determining a Potential Growth Strategy for a UK Paint Manufacturer

2011 (Bounds, 2011). Crown Paints owned by Hempel, a Danish firm that supplies a wide range of paints and related items to a numbe...

Ryanair Macro Environmental Analysis

which the airline is able to compete without effective barriers. However, a major issue faced by Ryanair has been the impact of Eu...

What Will Happen with EU Expansion Following the Economic Crisis of 2008?

potential for war would be reduced as the union became larger and he agreements and commitments between countries that were part o...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Jet Blue Airlines: A Case Analysis

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

Questions of Ghosn’s Changes at Nissan

The writer answers questions set by the student based on a case provided. The position of car industry and Nissan and Renault at t...

The Economic Position of Nigeria in 2010

resources have on the economic development of a country. While recognising that some rare countries, such as Saudi Arabia have acc...

Improving Recruitment Strategies for the Australian Post Office

The writer examines the position of the Australian post office, it is the underlying recruitment and selection strategies as well ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

When Acquisitions Go Wrong - Rover and BMW

The European Union was also changing in terms of competition, with increasing levels of competition from Asian countries such as J...

A Strategic Proposal for American Airlines

worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...