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Essays 271 - 300

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

International Trade Case Study on Global Beer

In sixteen pages a case study on Global Beer is presented in a consideration of its Japanese marketplace entrance with a discussio...

Major Corporations and International Expansion

In fourteen pages this paper examines the process of large companies deciding to embark upon global expansion with cultural divers...

International Corporate Social Responsibility

In ten pages global corporate responsibility is examined in terms of various cultural perspectives with the actions and positions ...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

SYNOPSIS/REWRITES: WERTHER & CHANDLER AND KOTLER & LEE

ExxonMobil and Ford. But the authors are balanced - there is also an anti-CSR discussion, pointing out that stakeholders ne...

Analysis of the Enron Dabhol Power Project

Technology advances in mediation software have increased the capability of companies to negotiate within a global business framewo...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Revolutionary Development of the Internet

years later, software for personal computers became available. This software heralded the entrance of Bill Gates to the technologi...

Evaluation of the Construction Industry of India

2004). The relaxation of controls has also enabled greater imports to take place bringing in essential equipment and goods...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...

A Financial Analysis of Bayer

most famous product, aspirin. Partheymuller lists their many products: "health care products (diagnostic equipment and pharmaceuti...

Case Study of Overland Human Resource Management

groups of people an important element of the way in which HRM strategy can be spread. Originally Hofstede identified four ...

Merger Between McDonnell Douglas and Boeing

to find a better way to position themselves in the global economy. This merger accomplished the goal. Boeing had experienced the ...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

GLOBAL TECH AND CHANGE MANAGEMENT

but how to build on the foundation that was created in the 1970s, and how to play on the companys brand identity and longevity. Th...

ALCOA - AN OVERVIEW

necessary to produce the aluminum. For Alcoa specifically, the company has seen increasing indebtedness during the past f...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Fluor's Dedication to Integrity

there are other outside influences. In ethics of choice, Kantian philosophy dictates that intention or consequences can aff...

Strategies For Competing In Global Markets

by for operations when companies seek to become or are multinational corporations. These are followed through in a sequential incl...

Domestic and Global Security Management

and continue to find holes" (Security Directors Report, 2003, p. 1). What should corporations do? Limit business travel to the min...

Economies of Scope and Scale, Learning Curve, and Competitive Advantages

learning curve will increase on a product, for example, over time. While each can stand on its own, when any of the three concepts...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Global Development, Business Strategy, and Negotiating Position of Hindustan

organizations again began seeing India as an attractive site of operations. Any of the emerging markets under consideration...

Timex Watch Company Analysis

upscale and costlier models as well (Mohan, 2001, PG). Timex has successful expanded into too many international markets to list,...

PILATES STUDIO FRANCHISE - A PLAN

sole proprietorships, partnerships, corporations and limited liability corporations, or LLCs. Sole proprietorships, as the title i...

International Convergence in HRM

through taking up and adapting to what is deemed to be best practice. HRM has reflected many different management models where th...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Coffee Industry Impact of Starbucks

in existence although the company planned to add another 75 that same year (Teitlebaum 133). The company anticipated that such exp...