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Essays 61 - 90

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Universal Network and the Internet

button speaks to the significant impact that computers have had - and will continue to have - upon the contemporary global society...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Financial Management and Profitability

a market sensitive to economic conditions, and businesses active within it need to have contingencies for the future. Each ...

Dakota National Air Case Study Analysis

a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Beauty Concept Presented in an Argumentative Essay

an attractive woman, he cannot be overweight. He should be at least 5 feet 10 inches tall and he should have a head of hair, or co...

An Attractiveness Article Analysis

studies have shown that individuals with abnormal appearance received more help. The research team points out that physical attr...

Blair Water Purifiers in India- A Qualitative and Quantitative Case Study

as inductive reasoning. The strength of the quantitative approach is in its reliability or the repeatability of the pattern. The...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Colombia and the Marketing of Acme Computers

useful life of existing systems. Where networks are being developed, PC manufacturers can expect results to be state of the art. ...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Behavior and the Impact of Physical Attractiveness Persuasion Essay

instance, this is evident in the work of Stephen Dollinger (2002), who conducted a study about physical attractiveness in relation...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Germans of the Twentieth Century and the Attractiveness of Nazi Concepts

provide the salve for that discontent. Evans (1998) notes: "What really needs explaining is...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Yahoo! Shopping Store Effectiveness

In 5 pages this paper examines electronic commerce effectiveness in the consumer and merchant attractiveness assessment of Yahoo! ...

Foreign Direct Investment Attractiveness to Governments

In twelve pages this paper examines FDI in an overview of its attractiveness to governments. Twelve sources are cited in the bibl...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Problems of Body Image

In 4 pages this paper examines how physical attractiveness and body image are developed through social perceptions that are freque...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Phoenix Economic Development

In five pages the business attractiveness of Phoenix, Arizona and how this has contributed to the city's economic development are ...