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Essays 121 - 150

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

A Community Health Plan for Obesity

goals and interventions which are compatible with those identified in "Healthy People 2010". Eight assessment parameters will be ...

ABC Solutions and Developing Software for Midnight Auto Supply

In this seven page paper a proposed development of a software system that will allow a small family business chain to integrate fu...

L.L. Bean and Call Center Issues

L.L. Bean has been known for nearly a century for its high-quality and long-lasting outdoor wear that falls more easily into the c...

Packing Switching Movement to ISDN or Frame Relay ISDN

on the way for folks who live in high-density population regions in terms of actually be able to access ISDN services. The proble...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Competition Policy and European Union Law

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

The Major Shifts in Practices in Management Accounting

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...

Marketing and Community Health

health plan is linked to the belief that there are risk factors that can be assessed in an aggregate that are influenced by both p...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Communication in the Retail Environment; The Case of Primark

to the management of the supply chain and the way that the employment relationship is managed. The ability to manage communicati...

Expectancy Violation Theory

actor, that individuals evaluation of the behavior of the person conducting the interview are also likely to be positive according...

Communication Models; Information Transfer, Transactional Process, Strategic Control, and As a Balance of Creativity and Constraint

another person (Eisenberg and Goodall, 2004). In this model communication is a tool which is utilized by individuals in order to a...

Counseling Ethnic Minorities

at once the most primitive and most efficient means of communication throughout time: the art of narration, or storytelling. Huma...

Nursing Questions

provide effective communication, the Band Aid song "Do They Know Its Christmas" a song which led to Live Aid was effective; this w...

The Communication of Starbox

leadership it is possible that the internal culture can deteriorate (Huczyniski and Buchanan, 2003). The next set of stakeholder...

The Nature of Communication Skills

the speaker is trying to deliver. 2. The Nature of Communication in Interpersonal Communication As stated above, there are ...

Information Age Communication Variants

1998, p. A7). Some have heralded the acceleration of Internet communication as a significant advancement in both intercultural co...

Organizational Communications' Improvements

In six pages this paper in the form of a report by a communications' consultant considers how ABC Corporation can improve its orga...

A Communication Analysis

In five pages two hypothetical scenarios are used to analyze the type of communication that has been used in each and includes dis...

Leadership and Communication

Leadership and communication's significance are the focus of this paper consisting of five pages in which motivational and effecti...

Communication Case at Office Supply Store

talk with her own unit when considering new marketing ideas. In effect, this wastes time and the structure could cause tension if ...